2 reasons to invest in video

Choosing to take and upload video on a regular basis is a huge commitment. You might be wondering why you should do it. Maybe you aren’t convinced that it will place you as an authority figure in your subject matter. Perhaps you’re unsure that it will help you to reach new customers or clients or to solidify your existing customer base.

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5 reasons you aren’t being followed on Twitter

Everybody has their own rules regarding whom they follow on Twitter. For instance, some people follow as many people as they possibly can because they think they will gain followers. They might, but their scattershot approach probably won’t add any value to their Twitter experience.

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Do you check in?

A few months ago, an article from Inman tried to put a positive spin on the fact than one in five people with smartphones use them to check into geosocial services, such as Foursquare and SCVNGR. It sounds like a good statistic until a percentage is distilled from those numbers: twenty percent. Twenty percent of people with smartphones use them to check into locations.

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Should you connect your Twitter and Facebook accounts?

Clients sometimes ask me if they should connect their Twitter and Facebook accounts. I always answer, “No.” While it’s fine to connect your Facebook account with Twitter, it’s not a good idea to connect your Twitter account to your Facebook page.

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