The world of online listing promotion for real estate professionals has created a unique marketing challenge. This challenge – creating brand awareness – was reinforced to me in two recent articles I read.
The first is by author/blogger Kris Berg, a San Diego Realtor writing for Inman News. Kris writes of a question from a potential client who asked her "What makes you different from other agents?" You can read the article here.
Her challenge was to seek to differentiate herself from her competition and she realized the difficulty of this effort.