A few days ago, I was watching a rerun of Roger Ebert’s and Gene Siskel’s Sneak Previews. The two men were discussing influential movies of the 1970’s, which led to a discussion about the movie industry, public relations, and marketing. The two men referred to a movie that was supposed to showcase the near-death experience. What the movie was was pure hype. The movie industry did such a good job of promoting it that people went to see it only to be disappointed. Continue reading “4 tips for creating content that exceeds expectations”
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