An Apple touchscreen revolution

I am a confirmed Apple computer "fanatic".  I've use Apple products since 1988 when I began my first newspaper. I've use the IPhone since it was first introduced and have used the IPad since day 1.

I marvel at the simplicity of their products but this video shows us that their touch screen design is more than fun, it's the start of a revolution in how we use computers. Watch 18 month old Carson use the IPad. It comes naturally to him.

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Establish brand recognition

Brand Awareness  The world of online listing promotion for real estate professionals has created a unique marketing challenge.  This challenge – creating brand awareness – was reinforced to me in two recent articles I read.  

The first is by author/blogger Kris Berg, a San Diego Realtor writing for Inman News.  Kris writes of a question from a potential client who asked her "What makes you different from other agents?"  You can read the article here.  

Her challenge was to seek to differentiate herself from her competition and she realized the difficulty of this effort.  

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‘Who’ usually wins

Target and darts  Here's a quote from a recent article by Seth Godin - 

"In the race between 'who' and 'how many', who usually wins – if action is your goal.  Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged." 

This is the secret to all successful marketing, of course. Your goal is to reach the right people, those most interested in what you have to offer. 

That's the power of any targeted advertising. Use advertising that is seen by your best prospects because you're really most – maybe only – interested in those most interested in you.

Social media, a blog, industry specific advertising, online advertising – all these have the ability to be used to directly reach  - target – interested prospects and to keep in touch with those who care about what you offer.

Have some ideas?  Share them with us. Need some help implementing targeted marketing for your real estate business?  Contact me today.

Google on TV – what’s up with that?

You might have seen Google's TV ad during the Super Bowl (yea Saints!).  With record viewership of 106 million people, I believe that was money well spent to get the word out about their main product – the helpfulness of computer search.

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Target those that can close in 2010

In an article by Bernice Ross on Inman News (link to article below), she utilizes the 2009 NAR Profile of Buyers and Sellers in a unique way. Thoughtfully using the survey data, she identifies prospecting opportunities that exist with different groups that might have a higher than average ability to buy and close in 2010.

In an article by Bernice Ross on Inman News (link to article below), she utilizes the 2009 NAR Profile of Buyers and Sellers in a unique way.  

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Did you have a lemonade stand?

If you had a lemonade stand in your younger days you'll appreciate this short story.  It gives a little insight on the importance of engaging creatively with our clients and prospects.

This post is from Seth Godin's blog.   He's got great ideas on marketing (he spoke at a NAR convention a few years back) that can really be applied to our daily business.   

He's also got a new book – highly recommended – you can buy it here:  Linchpin: Are You Indispensable?

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Marketing lessons from a tire purchase

Have you bought any tires lately?  I did this past weekend.  It was painful to my wallet but about as pleasurable of a purchase experience as you can have these days.  I think there's some great marketing lessons to be seen in this experience.

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