Offering a “reason why”

Does your marketing offer a reason why?

As a real estate professional you market your business every day – through your advertising, brochure, signs, business cards, website, e-mail news and more.  But in your marketing do you always offer a “Reason Why” they should call you.  A “Reason Why” is the key to greater response and return on your marketing investment.

Ask yourself as you look at all your marketing – “Does this provide my client or prospect with a reason (s) why they should continue to work with me or contact me?”

These reasons should be much more than simply the listing you happen to have that you hope someone will stumble upon.  You must describe the added value you bring to the client and prospect.  This might be your specialized training, your community involvement, your extensive advertising program, your website, your years of experience.

Whatever it is – do you prominently include it in all your marketing?  If not, make that change today.  You’ll see better results from your marketing efforts.  Always give your client and prospects ample reason to do business with you.

What’s in a video?

If a picture is worth a thousand words, a video should be worth ten thousand. A video is a way to tell a story, specifically, your story. It’s a way to share your viewpoint about a particular issue or to let potential customers and clients get to know you and your business.

Continue reading “What’s in a video?”

2 reasons to invest in video

Choosing to take and upload video on a regular basis is a huge commitment. You might be wondering why you should do it. Maybe you aren’t convinced that it will place you as an authority figure in your subject matter. Perhaps you’re unsure that it will help you to reach new customers or clients or to solidify your existing customer base.

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4 tips for creating content that exceeds expectations

A few days ago, I was watching a rerun of Roger Ebert’s and Gene Siskel’s Sneak Previews. The two men were discussing influential movies of the 1970’s, which led to a discussion about the movie industry, public relations, and marketing. The two men referred to a movie that was supposed to showcase the near-death experience. What the movie was was pure hype. The movie industry did such a good job of promoting it that people went to see it only to be disappointed. Continue reading “4 tips for creating content that exceeds expectations”

How good is your website…really?

It’s hard to be objective about your website. It’s your baby. Maybe a friend or one of your kids designed it. You don’t want to hurt their feelings. Unfortunately, if you refuse to take an objective look at your website, you’re hurting your own chances of being found and of acquiring new customers.

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Learn about LinkedIn

Here’s a couple of videos I came across on You Tube on developing your presence on LinkedIn – the “business networking focused social media website”.

If you haven’t set up a profile on Linked In, these videos can help you get started.  I’m no expert on Linked In, but I’m reading a lot of great things on how it can be used.  As I learn more I’ll share it here.  Many of you may be experts.  If so, share how you think Linked In can be used to connect with others and grow your business.  The Linked In You Tube channel is a great resource for even more information.

5 things your real estate website needs

Real Estate websites are everywhere.  Listing data is no longer difficult for consumers to find on the web – there are 1000's and 1000's of sites where you can search every listing in the market  - or anyplace in the world – and see almost all of the information that's available to Realtors only.

So, if you're a real estate professional why should you have a website?  Why in the world would the consumer care to visit your website?  How in the world will a consumer even find your website?  

Continue reading “5 things your real estate website needs”