Target those that can close in 2010

In an article by Bernice Ross on Inman News (link to article below), she utilizes the 2009 NAR Profile of Buyers and Sellers in a unique way. Thoughtfully using the survey data, she identifies prospecting opportunities that exist with different groups that might have a higher than average ability to buy and close in 2010.

In an article by Bernice Ross on Inman News (link to article below), she utilizes the 2009 NAR Profile of Buyers and Sellers in a unique way.  


Continue reading “Target those that can close in 2010”

Marketing lessons from a tire purchase

Have you bought any tires lately?  I did this past weekend.  It was painful to my wallet but about as pleasurable of a purchase experience as you can have these days.  I think there's some great marketing lessons to be seen in this experience.

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Why so many catalogs in my mailbox?

The holiday catalogs are arriving in my mailbox – like a thunderstorm.  I counted yesterday – 9 at home, 15 at the office – in one day. 

A recent Wall Street Journal article states on average we'll each receive 56 catalogs this year – 17 billion total.  That's a lot of catalogs.  Why so many?

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