‘Who’ usually wins

Target and darts  Here's a quote from a recent article by Seth Godin - 

"In the race between 'who' and 'how many', who usually wins – if action is your goal.  Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged." 

This is the secret to all successful marketing, of course. Your goal is to reach the right people, those most interested in what you have to offer. 

That's the power of any targeted advertising. Use advertising that is seen by your best prospects because you're really most – maybe only – interested in those most interested in you.

Social media, a blog, industry specific advertising, online advertising – all these have the ability to be used to directly reach  - target – interested prospects and to keep in touch with those who care about what you offer.

Have some ideas?  Share them with us. Need some help implementing targeted marketing for your real estate business?  Contact me today.

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