With dramatic growth in the number of people beginning their search for a home on the Internet, it’s certainly important for anyone desiring to grow their real estate business to maintain an Internet presence.
But that presence can take many forms and cost thousands of dollars and still result in very little traffic to your personal site, few leads and a wasted investment.
So, if you have a personal website there are definitely some things to consider. First, how is a potential customer going to find your website? And once they get there, is there any reason for them to share personal contact information with you?
I’ve recently been evaluating traffic patterns on our own websites and have found some interesting patterns. This may seem obvious but here goes: Advertising your web address builds traffic to your website!
We find that over 75% of our 11,000 per month unique visitors directly type our web address into the browser to visit our site. This occurs even though we maintain top 4 placement on Google and other search engines.
Why? Because real estate is LOCAL! We have very interested local buyers and sellers picking up our publications and wanting to learn more – so they go online.
What does this mean for you and promotion of your website? Marry targeted print and your branding/listing ad with your website for the very best exposure. Track your exact response rate by using unique domain names in different locations.
We can work with you to prove that print advertising will build your real estate business. Give us a call.