February 23, 2012

Current Posts

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Are you advertising?

There are many ways to market your business.

Advertising is one of them.  Are you doing any?

You might think you are.

After all -

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What’s in a video?

If a picture is worth a thousand words, a video should be worth ten thousand. A video is a way to tell a story, specifically, your story. It’s a way to share your viewpoint about a particular issue or to let potential customers and clients get to know you and your business.

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2 reasons to invest in video

Choosing to take and upload video on a regular basis is a huge commitment. You might be wondering why you should do it. Maybe you aren’t convinced that it will place you as an authority figure in your subject matter. Perhaps you’re unsure that it will help you to reach new customers or clients or to solidify your existing customer base.

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5 reasons you aren’t being followed on Twitter

Everybody has their own rules regarding whom they follow on Twitter. For instance, some people follow as many people as they possibly can because they think they will gain followers. They might, but their scattershot approach probably won’t add any value to their Twitter experience.

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What should I include in my e-letter?

“What should I include in my e-letter?” Many business owners ask that question once they’ve decided to start an e-letter campaign. The answer to the question, unfortunately, isn’t a generic one. Each business is different, and each one requires a tailored e-letter campaign. [Read More...]

Do you check in?

A few months ago, an article from Inman tried to put a positive spin on the fact than one in five people with smartphones use them to check into geosocial services, such as Foursquare and SCVNGR. It sounds like a good statistic until a percentage is distilled from those numbers: twenty percent. Twenty percent of people with smartphones use them to check into locations.

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